The 24 Hour Fitness® Float for Tournament of Roses® Symbolizes the Heart, Soul, Sweat and Passion of Spartan Competitors and Everyday Athletes Alike

The “Tuned for Any Challenge” Themed Float is Designed to Inspire Everyone to Tune Up Mentally and Physically to Achieve Their Personal Results that Inspire Confidence and Pride


San Ramon, CA. - December 26, 2018

24 Hour Fitness’ 2019 Tournament of Roses float, “Tuned for Any Challenge” celebrates both the Spartan athlete -- represented by a larger than life figure tuning up for a Spartan Race – and everyday athletes across the nation who take charge of their fitness and well-being to define their lives and achieve results for which they can be proud.

The 55-foot long, brightly colored float embodies a powerful female race participant holding a Spartan-inspired shield, designed to showcase the strong partnership between the two fitness industry giants—24 Hour Fitness and Spartan.  Crafted from over 45,000 flowers and standing 33 feet tall, the float showcases the inner workings of an athlete’s body, depicted as a living instrument.  She is surrounded by golden lightning bolts to represent the immense energy and passion she brings to the challenges ahead of her. Athletes train all around her, tuning up to conquer popular Spartan obstacles including air hangers, tire flips, and rope climbs – easily visible are two climbers 14 to 18 feet off the ground powering the gears and pulleys that create motion throughout her body.

Riding on the float are three Spartan world-ranked professional athletes and six 24 Hour Fitness Spartan-Certified personal trainers – representing the more than 4,000 24 Hour Fitness certified personal trainers throughout the nation available to support members to achieve their goals. On the street along either side of the immense float is a team of 24 Hour Fitness group exercise instructors, representing the more than 8,000 instructors that lead motivating group exercise classes and host free fitness parties in 24 Hour Fitness clubs nationwide.

As a proud partner of Spartan and the 130th Rose Parade, 24 Hour Fitness is committed to helping everyone, everywhere, achieve the results they want. Throughout the company’s 35 years as a fitness industry leader, 24 Hour Fitness has transformed millions of lives through fitness.  From the high-performance athlete to individuals just beginning their fitness journey, 24 Hour Fitness offers motivating group exercise classes, world-class personal trainers, personalized digital experiences and custom guidance that includes a personalized 24 Hour Fitness Fit Plan (free to all members), and the Daily Workout Challenge to inspire members to discover the unique rhythm that moves them to do more.

“At 24 Hour Fitness we believe that anyone can achieve their dreams with the right support behind them. Whether they’re training for a Spartan Race or just trying to move a little more often, we’ll help them find the right ensemble of workouts to conduct the life they want,” said Chris Roussos, Chief Executive Officer, 24 Hour Fitness. “The ‘Tuned for Any Challenge’ theme mirrors both the personalized attention we give each member to help them get in tune with their aspirations and the physical tuning we guide them through, so they can achieve their best. We hope our float will encourage the millions of people watching the parade to see their own potential, dream big and take their next inspirational step to achieve their personal goals.”

An internationally-recognized New Year’s celebration more than a century old, the annual Tournament of Roses requires some 80,000 hours of manpower each year, supplied by 935 members of the non-profit Tournament of Roses Association. 2019 marks the 130th anniversary of the Rose Parade as part of the Tournament of Roses.

The Rose Parade presented by Honda will begin at 8:00 AM PST on Tuesday, January 1, 2019, followed by the 105th Rose Bowl Game presented by Northwestern Mutual at 1:00 PM PST.


About 24 Hour Fitness

Celebrating 35 years as an industry leader, 24 Hour Fitness transforms lives every day through fitness with a mission to create a healthier, happier world. Wrapped within the company’s vision to change 24 million lives by 2024, a vibrant team of 12,000 fitness professionals and group exercise instructors nationwide share their passion for people in a welcoming club community that offers support and celebrates member successes every day.  GX24® and cycle rooms feature a popular array of live classes included with membership.  Combined with the compelling TV and magazine content of 24Life™, Fit:Perks® Rewards and the innovative 24GO® mobile coaching app, there are a multitude of offerings to engage and inspire every member to lead a full and healthy life both inside and outside of the club.  Opening new clubs on average at the brisk pace of one every few weeks, 24 Hour Fitness is headquartered in San Ramon, CA and serves nearly 4 million members in more than 420 clubs nationwide.

To learn more about us and to find the club nearest you, visit

About Spartan

With more than 200 events across more than 40 countries on six continents, Spartan is the world’s largest obstacle race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite. More than five million participants have finished Spartan events, creating a lifestyle that extends beyond races including health and wellness products, training and nutrition programs, and popular media content, which has made OCR one of the fastest growing sports in the world. Spartan events feature races at various distances, Stadion and Sprint: 3-mile/5-km and 20 Obstacles; Super: 8-mi/13-km and 25 Obstacles; Beast: 13-mi/21-km and 30 Obstacles; and Ultra: 30-mi/50-km and 60 obstacles. Visit for more information and registration.

About the Pasadena Tournament of Roses®

The Tournament of Roses is a volunteer organization that hosts America's New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Northwestern Mutual and a variety of accompanying events. 935 volunteer members of the association will drive the success of 130th Rose Parade themed "The Melody of Life,” on Tuesday, January 1, 2019, followed by the College Football Playoff Semifinal at the 105th Rose Bowl Game. For more information, visit Like us on Facebook and follow us on Twitter, Instagram and YouTube.

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