24 Hour Fitness Launches Nationwide Spartan Strong Workout Tour: A Fun and Challenging Training, Led by Spartan Certified Coaches

Tour Will Offer Insight to Becoming Spartan Ready-Developing Strength and Stamina for the Spartan Course


SAN RAMON, CA - July 30, 2018

Starting Summer 2018, 24 Hour Fitness will host a Spartan Strong Workout Tour in club markets throughout the U.S., a 2-hour challenging class led by top Spartan Coaches and 24 Hour Fitness® SGX Certified Personal Trainers, to help athletes get Spartan ready. Inspired by Spartan’s world-renown obstacle race events, the workout is an innovative combination of high-intensity resistance training, bodyweight moves, dynamic stretching and cardio-focused drills to increase strength, endurance and mobility. The 24 Hour Fitness hosted Spartan Strong Workout Tour will help prepare minds and bodies, so Spartan athletes can conquer every obstacle on the race course, in the club, and each and every day. Information is available at: 24hourfitness.com/partnerships/spartan (24 Hour Fitness club schedule to date for Spartan Strong Workout Tour is listed below.)

“As a proud sponsor of Spartan Races, we are thrilled to offer another Spartan-focused opportunity to our community,” said Chris Roussos, CEO, 24 Hour Fitness.  “Race participants come in many shapes and sizes, but they all are passionate about fitness, relish teamwork and embrace challenges.  At 24 Hour Fitness, we believe that our members can do more to live healthier, happier lives.  Whether taking on their first or 50th Spartan Race, our hosted Spartan Strong Workout Tour in club experience, will help participants kick start their race training. We’re excited to be able to be part of this life-changing journey.” 

The 24 Hour Fitness hosted Spartan Strong Workout Tour is open to members, guests and anyone looking to get Spartan ready.  Workout Tour dates will take place in clubs nationwide, beginning this summer in the following locations (below), approximately 60 days prior to the Spartan event in the market—the optimum time to initiate Spartan training.The Spartan Strong Workout Tour training event includes an exclusive Spartan Strong Workout Tour t-shirt to commemorate the experience.

Schedule (to Date); All workout tour events are scheduled from 1:00 – 3:00 p.m.:

The Spartan Strong Workout Tour is one more tool in the 24 Hour Fitness toolkit to help participants learn how to become Spartan event ready.  The 24 Hour Fitness and Spartan Partnership also includes:

24 Hour Fitness has joined with Spartan to offer its members Spartan’s signature “SGX” certified personal training experience. 24 Hour Fitness SGX coaches have been specially trained and certified by Spartan to help members get race day ready.  The brand will also activate the partnership at Spartan race and workout tour events across the country, bringing its certified coaches and GX24® instructors to the start-line, providing pre-race warm-ups, along with guidance to competitors.

In addition to offering “SGX” certified personal trainers in 24 Hour Fitness clubs nationwide, Spartan training options will also be offered through 24GO, the brand’s innovative custom coaching platform and digital fitness experience, as well as the brand’s award-winning 24Life Magazine.

24 Hour Fitness members can save on registration to Spartan Race events, then rise to the physical and mental challenge with help from Spartan SGX Certified Personal Trainers and the in club Spartan Strong Workout Tour hosted by 24 Hour Fitness. Team up with friends or family or sign up solo for select upcoming Spartan Races, and receive 20% off race registration with code 24Life*, 24hourfitness.com/partnerships/spartan

*Discount applies to 24 Hour Fitness sponsored races only. See Spartan.com for full race schedule

About Spartan Race, Inc.

Spartan Race is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2017, Spartan Race will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Reebok Spartan Race World Championship in Lake Tahoe, Calif. Visit http://www.spartan.com for more information and registration.

About 24 Hour Fitness

As an industry leader for more than 30 years, 24 Hour Fitness transforms lives every day through fitness. Conveniently located clubs, furnished with a wide variety of strength, cardio and functional training equipment, are the perfect environment for fitness professionals to deliver dynamic personal and group training programs.  GX24® and cycle studios feature a popular array of live studio classes included with membership.  Combined with a welcoming community, the compelling TV and magazine content of 24Life™, Fit:Perks® Rewards and the innovative 24GO™ custom coaching platform, there are a multitude of offerings to engage and inspire every member to lead a full and healthy life both inside and outside of the club.  Opening new clubs on average at the brisk pace of one every few weeks, 24 Hour Fitness is headquartered in San Ramon, CA and serves nearly 4 million members in over 420 clubs nationwide.  Please visit 24hourfitness.com for more information and to find a club near you.

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