Inspired By Team USA Athletes, 24 Hour Fitness to Launch Team USA Bootcamp Program in January 2018

New Studio Program Brings to Life the Triumphs and Challenges Of Training Like An Olympian And Paralympian


SAN RAMON, CA - October, 2017

24 Hour Fitness, a proud sponsor of the United States Olympic Committee (USOC) and Official Fitness Center Sponsor of the U.S. Olympic and Paralympic Teams, introduces a Team USA Bootcamp into all club markets in January 2018, just prior to the start of the PyeongChang Olympic and Paralympic Winter Games 2018.

Team USA Bootcamp is inspired by the three distinguished “Team 24” U.S. Olympic and Paralympic Team athletes announced by 24 Hour Fitness earlier this fall.  The eagerly anticipated program is offered in all 24 Hour Fitness club markets, exclusively during the Olympic Winter Games. The program delivers mind and total body conditioning; a fast-paced interval strength workout packed into 50 minutes that also features some of the favorite exercise movements of the Team 24 athletes. The workout includes a warm up, cardio challenge, and separate circuits that focus on the lower and upper body, as well as the core. Participants will finish feeling like champions, motivated by the challenging training regimens of Team USA athletes.

“Our Team USA athletes are both inspiring and extremely relatable to everyday gym-goers,” said Micki Stary, Senior Director, Group X, 24 Hour Fitness. “We channel the athletes’ energy into Team USA Bootcamp which makes for a highly popular and timely workout.”

“This program is brought to life by our own observations of an increase in gym workouts during the Olympic Games.  More than any other sport or event, the Olympic Games illustrate the transformation of ‘everyday athletes’ into champions. It’s a compelling story that instills optimism, hopefulness, determination and the motivation that tends to re-energize our own fitness journeys.”

Members of Team 24 include:

Since 2004, 24 Hour Fitness has proudly partnered with the U.S. Olympic and Paralympic Teams to support Team USA’s top competitors as they work tirelessly to bring home the gold. More than 100,000 athletes have passed through the Olympic Training Centers and utilized equipment provided by 24 Hour Fitness in their quest to compete at the Games.  24 Hour Fitness also helped design and outfit the High-Performance Training Centers (HPTC) in Beijing in 2008, London in 2012, and Rio in 2016.

The Team USA relationship also offers interesting opportunities for club members and consumers to engage with U.S. athletes as they prepare for the PyeongChang Olympic and Paralympic Winter Games including:

About 24 Hour Fitness
As an industry leader for more than 30 years, 24 Hour Fitness changes lives every day through fitness. Conveniently located clubs, furnished with a wide variety of strength, cardio and functional training equipment, are the perfect environment for fitness professionals to deliver dynamic personal and group training programs.  GX24® and cycle studios feature a popular array of live studio classes included with membership.  Combined with a welcoming community, the compelling TV and magazine content of 24Life™, Fit:Perks® Rewards and the innovative My24® app, there are a multitude of offerings to engage and inspire every member to lead a full and healthy life both inside and outside of the club.  Opening new clubs on average at the brisk pace of one every few weeks, 24 Hour Fitness is headquartered in San Ramon, CA and serves nearly 4 million members in over 420 clubs nationwide.

To learn more about us and to find the club nearest you, visit

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